If you have a business or want to promote something online, you might have heard about Google Ads. But what exactly is it? Don’t worry! In this blog, we will explain Google Ads in simple Indian English so that anyone can understand it easily.
What Is Google Ads?
Google Ads (earlier known as Google AdWords) is an online advertising platform created by Google. It allows businesses and individuals to show ads on Google search results, YouTube, and other websites that are part of the Google network.
For example, when you search something on Google like “best mobile under ₹15000”, you might see ads at the top of the page. These are Google Ads.
How Does Google Ads Work?
Google Ads works on a Pay-Per-Click (PPC) model. This means you only pay when someone clicks on your ad. Here’s a simple step-by-step process:
1. Choose Your Goal
Before you start, you need to decide what you want:
- Get more website visitors
- Get more phone calls
- Get more visits to your shop
- Sell products online
2. Create an Ad Campaign
You can create an ad campaign based on your goal. There are different types of campaigns like:
- Search Ads: Text ads that show on Google search results
- Display Ads: Image or banner ads on other websites
- Video Ads: Ads on YouTube
- Shopping Ads: Product-based ads with price and image
- App Ads: Promote your mobile app
3. Select Your Audience
You can choose who should see your ad:
- Location (city, state, or country)
- Language
- Age group
- Interests
This helps to show your ad to the right people.
4. Set Your Budget
You can fix a daily or monthly budget for your ads. This means you control how much you spend. Even if you have a small business, you can run ads with a small budget.
5. Choose Keywords
Keywords are the words people type in Google. For example, if you sell rice, a good keyword can be “buy organic rice online”. You select such keywords, and your ad will appear when someone searches for them.
6. Write Your Ad
Write a short and clear ad with a headline, description, and a link to your website or phone number.
7. Start the Campaign
Once everything is ready, you launch the campaign. Your ad will start showing to people based on the settings you selected.
Why Use Google Ads?
Here are some simple reasons why Google Ads is useful:
- Reach More People: Google is the most used search engine, so your ad can reach a large audience.
- Instant Results: You can start getting clicks and calls the same day.
- Measurable Performance: You can track how many people saw your ad, clicked on it, and took action.
- Flexible Budget: You can start with ₹200 or ₹2000 – totally your choice.
Final Words
Google Ads is a powerful tool to grow your business online. Whether you are a small shop owner, a startup, or a big brand, Google Ads can help you get more customers. The best part is – you can control everything – from your budget to your audience.
If you are new, it’s better to take help from a digital marketing expert or agency to set up your Google Ads campaign properly.
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