If you want more people to visit your website, then you must appear on the first page of Google. But how? The answer is SEO – Search Engine Optimization. It helps your website show up when people search for something related to your business.
Here are some simple SEO tricks to help you rank higher on Google:
1. Use the Right Keywords
Keywords are the words people type into Google. For example, if someone searches “best school in Bhubaneswar,” and your website has those words, Google may show your site.
How to use:
- Think like your customer. What will they search?
- Use free tools like Google Keyword Planner or Ubersuggest.
- Add those keywords in your website title, headings, content, URL, and image name.
But don’t overuse them. Use them naturally in your writing.
2. Write Good Quality Content
Google loves helpful content. If your content gives value to readers, they will stay longer on your site, and Google will rank it higher.
Tips for good content:
- Use simple language (like this blog).
- Answer common questions.
- Add lists, short paragraphs, and headings.
- Keep updating your old content with new info.
3. Make Your Website Mobile Friendly
Most people now use phones to browse the internet. So, your website should look good on mobile too.
Check using Google’s Mobile-Friendly Test.
If your site is not mobile-friendly, ask your web developer to fix it.
4. Improve Website Speed
If your website takes too long to load, people will leave it. Google also lowers your rank for slow sites.
How to speed up:
- Use compressed images.
- Remove unused plugins.
- Use a good hosting service.
You can test your speed at pagespeed.web.dev
5. Use Internal and External Links
Links help Google understand your website better.
Internal Links: Link to your own blog posts or pages.
External Links: Link to other useful and trusted websites.
Example: If you are writing about “how to cook basmati rice,” you can link to your product page or a recipe blog.
6. Add Title Tag and Meta Description
Every page on your website should have a proper title and description. These appear in Google search results.
Tips:
- Keep the title under 60 characters.
- Keep the description under 160 characters.
- Use your main keyword in both.
Example:
Title: Best Basmati Rice in India – Buy Online
Meta: Order premium quality basmati rice online. Healthy, aromatic, and 100% natural.
7. Use Google My Business (for Local SEO)
If you run a local business, like a school, restaurant, or salon, make sure you are listed on Google My Business.
Add your:
- Name
- Address
- Phone number
- Photos
- Business hours
- Website link
This helps you appear in local searches like “best salon near me.”
8. Create Backlinks
Backlinks are links from other websites to your website. Google sees this as a vote of trust.
How to get backlinks:
- Share your content on social media.
- Write guest blogs.
- Get listed in business directories.
Final Words
SEO takes time, but these simple tricks can make a big difference. Start by using the right keywords, writing useful content, and making your website fast and mobile-friendly. Step by step, you’ll see your website rank higher on Google.
If you need help with SEO or digital marketing, feel free to contact Digital Zaap. We’re here to grow your online presence and bring real results.
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